Because my client sells licensed book merchandise, it's essential that her customer base has read the books that her merchandise is tied to. So, we decided to create overview/review blogs like this one to simultaneously get existing fans excited and encourage those who have not read the books to consider picking them up. These are particularly fun for me because I get to leverage my marketing skills, journalistic chops, and knowledge/passion as an author all at once.

Case studies are a cornerstone of my strategy for my client, Fox & Partners. Problem solving is key to their brand identity, so we exhibit that service by sharing examples of their successes and giving their target market a clear picture of what they can do for them. This particular case study is about a small business with high profits, but low cash slow — something very common in their target market.

A developing musical called "The Trouble With Dead Boyfriends" has a very unique voice, which I've helped to shape over several months of working together. On their Instagram page, I've edited and posted performance clips, shared news about the production, promoted live events, and documented some great BTS moments.

This client is very focused on fostering a sense of community in her customer base of readers. She sells officially licensed literary merchandise (think band shirts but for books) and wants it to feel more like a book club than a store. We’re using blogs like this one to start discussions with her audience and create that engagement.

This client provides outsourced CFO solutions, but also so much more. Their problem solving capabilities and empathetic approach is what sets them apart, so I constructed an article highlighting four of the most common challenges they help businesses to overcome. This shows the audience their potential impact as well as the value they deliver.

Each year, my employer would create salary guides as a business development tool. In late 2022, I led the project and tripled our guide output, while improving the quality of the content itself. The efforts yielded hundreds of downloads, more direct leads than ever before, and several jobs won. I not only wrote these landing pages and the guides themselves, but also provided editorial insight on the design.

This thought leadership piece was meant to drive awareness of the business’s own values and approach to DEI, while offering valuable management advice. It also exhibits the care I use when crafting content for my clients, as I always make a point of using inclusive, updated language in all facets of my work.

A B2B piece revealing some of the key findings outlined in the business’s global report on hiring trends. Meant to drive downloads of the report as well as leads. This was in response to customers’ desire for insights around employee attitudes. The report was part of a global initiative.

I crafted both this landing page and the eBook that it is promoting as a precursor to the report about the “Invisible Revolution.” The organization’s customers were expressing a need for insights around employee attitudes, so this was the solution we developed.

This is an SEO piece targeted at a B2C audience. I wrote many similar articles for this organization, helping them to grow their page views by over 200% during my tenure there.

Please contact me with your specific inquiries. I’m happy to provide examples of B2B and B2C content that may align with your needs.