From short social posts to lengthy marketing documents, I create engaging copy in your unique brand voice. My writing always factors in your business goals and target audience, so you can be sure that the content delivered will be tailor made for you. I have experience writing for many industries (technology, business services, construction, finance, recruitment, entertainment and more) and always utilize search engine optimization (SEO) best practices.

If your business needs advisory services, I am happy to share insights I have gained through my decade of experience in marketing. I will review existing materials (website, socials, brochures, etc.), or even upcoming campaigns and strategies, and give you my steer. This also includes review of key metrics and analytics to help you both pinpoint what success looks like, and then achieve it.

What makes your organization unique? What sets you apart from your competition? I can take those attributes and synthesize them into your brand’s voice, then ensure that voice is present and effective across all of your owned channels. This creates consistency, reliability, and recognition with your target customer base, bringing more consistent business to your door.

Sometimes you simply need another set of eyes on your work. Whether you’ve created marketing materials in-house or outsourced them to another contractor, it’s always best to double and triple check everything before it goes live. Because of my keen attention to detail, I’ve spent many years being the last line of defense before hitting that “publish” button, so I will go over your content with a fine-toothed comb.

There are many gears that have to turn in precisely the right way in order for a campaign to be successful. I have experience effectively managing high-volume, high-stakes projects with many moving parts (web development, copywriting, design, research and data collection, email marketing, analytics, etc.), ensuring that deadlines were met and all parties worked efficiently.

From LinkedIn to TikTok to Threads, I have experience creating social copy and content across a variety of platforms. I have drastically increased one client’s search appearances, unique visitors, and post impressions on LinkedIn all through organic efforts. Whether you want to increase your existing presence or start a new page on a new platform, I can help you craft and execute your social media strategy.

Direct outreach to an existing customer base through email marketing can be extremely lucrative. You can leverage that audience with an effective strategy and snappy, effective copy. I can look at existing email flows, or develop them from scratch, in order to help you optimize your efforts and effectively measure success.

Ensuring that my work is accessible and inclusive is of the utmost importance to me. Whether you are dealing with topics specific to DEI or not, it’s important to understand the full weight and impact of the language you are using, and I have made a point to continue to learn and grow and update my vocabulary. I have specific experience in the topics of gender equality and mental health, but can also provide guidance on other areas and tap into my wide network for additional input if needed.