Start Crafting Your Brand Voice by Answering These 15 Questions
Nicole Herviou Nicole Herviou

Start Crafting Your Brand Voice by Answering These 15 Questions

A strong, consistent brand voice is absolutely essential to setting your business (or yourself!) apart from your competition. Whether you’re crafting your own personal brand or building a reputation for your company, the way you speak to your target market can make all the difference in their eyes.

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My Autumn Reading List
Nicole Herviou Nicole Herviou

My Autumn Reading List

Fall is the absolute perfect season for reading, if you ask me. I know many people are big on beach reads, and that’s awesome. But I am much more into getting curled up with a blanket and a cup of tea, either on my couch or on my balcony, and diving into a cozy or scary read. So naturally, I’ve been working on my autumn reading list for a while.

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Considering a Change…
Nicole Herviou Nicole Herviou

Considering a Change…

Changing industries is an extremely daunting thought, but it's one that has my attention right now.

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5 Actions to Take After a Layoff
Nicole Herviou Nicole Herviou

5 Actions to Take After a Layoff

In my 10 years in the workforce, I’ve seen 5 rounds of layoffs. Twice, I’ve lost my job as a result. Here’s what I’ve done to cope, and some of my best advice for others coping with being laid off.

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